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Snow White Theme Adds Fairy-Tale Flair to Annual Alachua Event

ALACHUA ‒ Downtown Alachua has once again come alive with a colorful cast of characters as Scarecrow Row returns to Main Street, marking two decades of fall fun, community spirit and small-town creativity.

For the past 20 years, the Alachua Chamber of Commerce has transformed the city’s historic Main Street into a festive corridor filled with handmade scarecrows that capture the whimsy and warmth of the season. From spooky to silly to storybook-themed, each creation reflects the imagination of local businesses, organizations and volunteers who decorate the light poles that line the heart of downtown.

This year’s theme — “Snow White” — brings a fairy-tale twist to the annual “Spooktacular Night.” Seven dwarfs, wicked queens, enchanted mirrors and apple-bearing scarecrows are among the sights greeting visitors and shoppers as they stroll through the downtown district. Each display is entered into a friendly competition, with three winners to be selected for creativity and presentation.

What began as a small local promotion has become one of Alachua’s most beloved seasonal traditions. Every October, community members gather along Main Street and in the Alachua Town Centre area to craft, decorate and admire the growing lineup of scarecrow displays. Early in the month, groups of families, employees and volunteers can often be seen assembling their creations, fastening hats, fluffing straw and fine-tuning costumes before the judging begins.

The event is part of a larger effort by the Chamber of Commerce to celebrate downtown businesses and strengthen community ties. Chamber officials say Scarecrow Row not only brings fun and foot traffic to the area, but also supports future events and programs through sponsorships.

Funds raised from Scarecrow Row help support community favorites such as Trick-or-Treat on Main Street and the annual Christmas Parade, both free public events that draw crowds from across the region. These efforts, Chamber representatives said, help promote local commerce while offering families accessible, hometown celebrations.

The scarecrows lining Main Street range from the eerie to the adorable, reflecting the diversity and humor of the Alachua community. Some display homespun charm with straw hats, denim overalls and flannel shirts, while others go all out with intricate costumes and haunting details. The only limit, organizers say, is the imagination of those who make them.

As Halloween approaches, the scarecrows remain on display throughout October, attracting visitors and photographers alike. Downtown businesses often use the occasion to decorate storefronts, host fall promotions and encourage visitors to linger and shop local.

Scarecrow Row also serves as a precursor to one of Alachua’s biggest family celebrations — the annual Trick-or-Treat on Main Street, scheduled for Friday, Oct. 31, from 6 to 8 p.m. The downtown streets will be closed to traffic as more than 1,000 costumed children fill the sidewalks, collecting candy from local businesses and community groups. The evening transforms Main Street into a lively, family-friendly festival of lights, laughter and Halloween spirit, bringing the community together for what has become one of the Chamber’s most anticipated events of the year.

For Alachua, Scarecrow Row has become more than a seasonal decoration contest. It’s a celebration of community, creativity and the welcoming spirit of a small town that loves its traditions and sets the stage for Trick-Or-Treat on Main Street. As the light poles of Main Street and Alachua Town Centre don their festive figures once again, the event continues to weave together local business, artistry and the magic of fall.

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